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Study: Black Friday, Cyber Monday discounts minimal, fleeting on most popular sites
It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.
Amazon, Walmart, Target, and Jet did not heavily discount most popular products and prices actually increased in key categories after Black Friday, cementing a perception that the two celebrated shopping days are waning in importance, according to research from Boomerang Commerce, which aggregated and analyzed online price discounts and price perception for 1,000 popular products sold by Walmart, Target, Amazon and Jet.

