Lidl US relaunches brand with new ad campaignLidl US is embarking on a new marketing campaign to relaunch its brand with American shoppers. Lidl US signs lease with NYC affordable housing org for Lower East Side store Lidl US is expanding its presence in New York City via an agreement with a nonprofit organization dedicated to providing affordable housing. Aldi, Lidl continue gaining visitors, but different ones The low-cost chains are both thriving, although with different demographics, as consumers look to save on groceries. Lidl to grow Garden Center concept to 76 stores Discount grocery chain Lidl is expanding its outdoor Garden Center concept just in time for spring gardening season. Lidl U.S. adds to C-suite, leadership team Low-price grocer Lidl U.S. has made new appointments to the company’s leadership team, including two C-suite positions. Lidl to join roster at New Jersey power center The discount chain is continuing its growth on the East Coast. Lidl adding another store to its growing NYC footprint Lidl’s list of upcoming New York City locations is getting longer. Lidl continues U.S. expansion — here’s where Lidl is expanding its footprint in the Eastern United States.
