Lidl is expanding its footprint in the Eastern United States.
The German-based discount grocer opened a store in Greensboro, N.C., and one in Washington, D.C., on June 28. The DC store is Lidl’s second store in the D.C. market.
Lidl also plans to expand its presence in the New York City market. It will open a 23,000-sq.-ft. store on the ground floor of a mixed-income apartment building in Manhattan’s Chelsea neighborhood. (The 188-unit building is being developed under the Affordable NY Program with 30% of its units reserved for low-and-middle income New Yorkers.)
It will be the grocer’s second outpost in Manhattan. The first, opened early last year, is located uptown in Harlem.
“MAG Partners thrilled to welcome a high-quality supermarket to the Penn South community,” said MaryAnne Gilmartin, founder and CEO of MAG Partners, the real estate developer for the project. “Lidl shares our commitment to the greater Chelsea community and will bring excellent service and products to this neighborhood.”
Lidl also has its sights set on other New York City boroughs. The grocer will open a 25,000-sq.-ft. location in the Park Slope area. The store, expected to open in 2024, will be the anchor of a new mixed-use development site at 120 Fifth Avenue.
In addition, Lidl will open a 30,000-sq-ft. location in Brooklyn’s Crown Heights neighborhood. It will be part of a new apartment building on the site of the old Firestone service station near Ebbets Field, the long-ago home of the Brooklyn Dodgers.
Lidl is also expanding in the New York City metro area. In January, the chain opened its 24th store on Long Island, a 36,000-sq.-ft- store in Deer Park.
Based in Neckarsulm, Germany, Lidl operates some 11,550 stores in 32 countries. The company, whose U.S. division is based in Arlington, Va., has more than 170 U.S. stores across Georgia, South Carolina, North Carolina, Virginia, Maryland, Washington, D.C., Pennsylvania, Delaware, New Jersey and New York.