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NYC Retail: Top 10 New Stores

11/25/2014

It’s been another big year in terms of new store openings in New York City. Here are my top 10 faves:




  • Birchbox: The 4-year-old online beauty subscription brand goes brick-and-mortar with a two-level store that brings its digital experience to life. Touchscreens and iPads enable customers to source customized product recommendations, and view customer reviews and video demonstrations. (433 West Broadway)


  • Bond No. 9: Fragrance marketer Bond No. 9’s redesigned flagship is chic and rich in atmosphere. It’s modeled on a 21st-century version of the Palace of Versailles’ Hall of Mirrors, complete with glittering chandeliers and smoky mirrors. (9 Bond St.)


  • Express: The three-level, 22,500-sq.-ft. store has an ultra-contemporary look, with marble checkout counters, chandeliers and tall glass display vitrines. The 150-ft.-high exterior LED billboard is a show-stopper. (1552 Broadway)


  • H&M: The world’s biggest H&M is also its most upscale to date, with marble tiles, leather furniture, stylized mannequin groupings and such extras as a free personal shopping service. Housing all its collections under one roof, the 57,000-sq.-ft. space has a four-story atrium set off with a 26-ft. by 20-ft. LED screen. (589 Fifth Ave.)


  • J.C. Penney: The iconic retailer is testing new design treatments, layouts, merchandise presentations and service options at its first-ever location in Brooklyn. The streamlined 124,000-sq.-ft., single-level store is bright and modern, with large murals of local landmarks. (Gateway Center)


  • Oakley: From its tectonic-plated exterior to its floating digital ceiling, Oakley embodies technological innovation and personalization. The store boasts a custom eyewear bar where customers can use touchscreens to build their own eyewear. The ceiling content mixes branded storytelling, art pieces, animations and footage of Oakley athletes. (560 Fifth Ave.)


  • Polo Ralph Lauren: The first-ever Polo flagship reflects the brand’s new, more youthful sensibility, and has a modern American feel. Showcasing the full range of Polo menswear and women’s clothing and accessories over three levels, the 38,000-sq.-ft. space also features a coffee shop — with the designer’s own personal blends — and a full-service restaurant. (711 Fifth Ave.)


  • Topshop: The British fashion brand’s new flagship is big — 40,000 sq. ft. — and dazzling, with a cool vibe and plenty of on-trend merchandise. It promises to replenish its stock weekly, with 300 new pieces delivered every seven days. (608 Fifth Ave.)


  • Under Armour: The activewear giant’s two-level Soho flagship is an immersive brand experience. Check out the upfront video wall that showcases Under Armour-affiliated athletes engaged in various sporting activities. (583 Broadway)


  • Urban Outfitters: The brand’s first-ever “lifestyle” store is also its largest space to date. The 57,000-sq.-ft. store is big on independently operated branded in-store shops. It includes such extras as a hair salon, bookshop, coffee bar and photography shop. (1333 Broadway)


Marianne Wilson


[email protected]


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