JCPenney Co.

CBL is getting ready to open its 28th Dick’s Sporting Goods store, this one at Richland Mall in Waco, Texas.   “This new store will drive significant traffic to the center and illustrates our ongoing commitment to enhancing the tenant mix at the property,” said CBL CEO Stephen Lebovitz.   Other new arrivals at Richland include H&M, PINK, and White Barn. Bath & Body Works and Victoria’s Secret recently completed remodels. Dick’s is set to open in spring 2018.

Pop-up stores are a retail trend that shows no sign of slowing down.   The ability to create a brick-and-mortar presence without many of the hassles that come with establishing and maintaining a permanent physical location has become an increasingly attractive option in recent years. The pop-up store concept has transformed into an estimated $50 billion industry — fostering new partnerships, experiential marketing opportunities and a unique way for retail brands to engage with their customers.