JCPenney Co.

Amazon may be pulling out the stops to lure customers to participate in Prime Day, but competitors are taking steps to grab their own online sales.    The online giant’s third annual Prime Day global shopping extravaganza officially kicked off on Monday, July 10, at 6 pm PST, and will run until the wee hours of morning on July 12. Eager to take advantage of early bird shoppers, Amazon began rolling out sneak previews — and sales opportunities — as early as last week.   

J.C. Penney is enhancing customer benefits in its loyalty program.   The retailer is debuting a revample program that allows Sephora customers to double-dip on rewards and also allows earned points to roll over from month to month, reported the Dallas News.   

In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   

A J.C. Penney store is going to be displaced by a fancy fitness club.   Simon announced that the J.C. Penney store at Southdale Center, in Edina, Minn., will close and be replaced by a Life Time fitness center, or ‘athletic resort.’ Expected to open in early 2019, the three-level facility will be operated by Life Time, which currently runs 123 centers in the United States. The centers are designed as one-stop fitness shops offering tennis, swimming, basketball, and yoga along with weight loss and nutrition education.

The J.C. Penney store in Edina, Minnesota, with little movement in the aisles is about to see a lot more action.    Simon has announced that the 120,000-sq.-ft. space at its Southdale Center will close and be replaced by a Life Time ‘athletic resort.’ The company runs 123 centers in the U.S. promoting healthy eating and exercise regimens. Centers are one-stop fitness shops offering tennis, swimming, basketball, and yoga along with weight loss and nutrition education.  

J.C. Penney is determined to become college-bound co-eds’ shopping destination for all of their dorm room needs.  

A former Lowe's executive whose resume includes a 16-year stint at Stapes has joined the executive leadership team at J.C. Penney.   Penney said Marci Grebstein will join the company as executive VP, chief marketing officer, in June. Grebstein succeeds Mary Beth West who stepped down as Penney's marketing head on April 1, 2017, after two years on the job, and went on to join The Hershey Company.   

A department store chain is pursuing a new business opportunity.   J.C. Penney now offers business-to-business solutions for operators and facility managers in the hotel and lodging industry, as well as the multi-unit residential industry. And the chain has a few categories that fit the bill.