JCPenney Co.

NEW YORK — Liz Claiborne, the parent company behind such premium brands as Juicy Couture, Kate Spade and Lucky Brand, department store-based brands including Kensie and the licensed DKNY Jeans and DKNY Active brands and its own retail brands, reported second quarter net sales of $556 million, an increase of 3.5% from the second quarter last year. 

Newark, Calif. -- NewPark Mall, in Newark, Calif., has opened an in-house cultural arts center, the NewPark Mall Cultural Corner.

The just-opened cultural center, located on the lower level near Sears, provides exhibit space for the work of local artisans, including painters, sculptors, photographers and digital artists.

NewPark Mall is anchored by Macy's, Sears, J.C. Penney, Target and Burlington Coat Factory. It is owned and managed by General Growth Properties, Chicago.

NEW YORK — Mike Boylson, formerly EVP and CMO of JCPenney, has traded retailing for baseball. The 32-year JCPenney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.

Presque Isle, Maine -- Westport, Conn.-based Charter Realty & Development Corp. said it has arranged a lease for 25,000 sq. ft. for a T.J. Maxx store in the Aroostook Center Mall in Presque Isle, Maine.

T.J. Maxx will join Lowes, Sears, J.C. Penney and others in this project. This 525,000-sq.-ft. center is owned by Sitt Assett Management.

Charter Realty currently represents TJX Cos. for their T.J.Maxx, Marshalls, Marshalls Shoes and HomeGoods divisions in various markets throughout the Northeast.
 

New York City -- Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball. The 32-year J.C. Penney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.

PLANO, Texas — JCPenney announced that it is launching a new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to afterschool programs. Serving as the company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.

J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball. The 32-year J.C. Penney veteran officially left the company on July 1, and is already hard at work on his next venture: Boylson and a pal are opening a D-Bat baseball and softball training franchise in Allen, Texas, not far from J.C. Penney’s headquarters.

NEW YORK— Target, Kohl's and JCPenney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.

Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:

1.  Target (33.9) 

2. Kohl's (29.5) 

3. J.C. Penney (23.9)