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J.C. Penney Co. debuts three new brand shops
Dallas -- J.C. Penney Co. has unveiled details of its three newest brand shops.
The shop will debut September 1, in nearly 700 stores nationwide. , They feature dedicated in-store environments for Liz Claiborne, Izod, and a new private-label line of fashion basics line called jcp.
For a video tour, click here.
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On the edge: An updated look at J.C. Penney and Best Buy
The retail industry, yours truly included, has had a watchful eye on J.C. Penney ever since CEO Ron Johnson took over and announced his plans to revamp the iconic retailer. Many experts have shared their concerns over the new direction and, as the second quarter numbers would indicate, cause for concern is clearly warranted. With overall sales plummeting nearly $1 billion dollars, and earnings plunging from an expected $41 million profit to an $81 million loss, the company is down $1.7 billion in sales and $260 million in earnings in the first half of the year, compared to 2011.