JCPenney Co.

As a leading retailer, you know what your customer wants, and you’ve done the hard work of building the right assortment, sourcing from the right factories, and making it available in time for the season. Now you need to make sure that your customers can have what they want when they want it.   

From J.C. Penney to Target to Selfridges, retailers across the spectrum are giving over valuable floor space to in-store shops. Here are some interesting observations on the phenomenon from Joanna Felder, VP intelligence and brand strategy at Chute Gerdeman, Columbus, Ohio.

Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home.

Plano, Texas -- J.C. Penney Co. reported Friday a bigger-than-expected second-quarter loss of $147 million, compared with net income of $14 million in the same period last year.

Sales plummeted 22% to $3.02 billion from $3.9 billion, and same-store sales tumbled 21.7% after an 18.9% fall in the first quarter. Wall Street had forecast revenue of $3.2 billion.

Facing the investment community on Friday, CEO Ron Johnson admitted to some strategic pricing mistakes, but said he and his team will stay the course.

New York -- Martha Stewart Living Omnimedia Inc. filed a notice of appeal in a lawsuit by Macy's Inc. in New York State Supreme Court in Manhattan, Bloomberg reported.

Macy’s sued Martha Stewart Living in January to stop the company from executing a sales agreement that it announced in December with J.C. Penney Company.  Macy’s said it had the exclusive right to sell Martha Stewart-branded products in certain categories.

If JCPenney CEO Ron Johnson is concerned by a 21.7% second-quarter same-store sales decline and a worse-than-expected loss, it wasn't evident Friday morning.

The retailer said sales for the second quarter ended July 28 declined 22.6% to a little more than $3 billion, resulting in a $147 million loss, or 67 cents per share. After adjusting for $159 million in restructuring charges, the company reported a loss of $81 million, or 37 cents per share. The 21.7% comp decline follows a first-quarter decline of 18.9%.

New York -- J.C. Penney chairman and CEO Ron Johnson on Monday sent out an email to the chain’s customers  detailing how it is returning to the pricing policies its founder James Cash Penney intended.

"While you will see many changes, you can rest assured that we'll never lose sight of our founder's values," Johnson wrote. "When James Cash Penney built his first retail stores over a century ago, he called them 'The Golden Rule,' because treating customers with respect was his highest priority."

GREEN BAY, Wis. — Shopko has named Craig Gourley as its new SVP, general merchandise manager home and hardlines.  

In this position, Gourley will report to Jill Soltau, EVP, chief merchandising officer, and will be responsible for overseeing all aspects of merchandising for the home division including developing strategies, negotiation vendor partnerships and managing the buying team.

Newark, Calif. -- NewPark Mall in Newark, Calif., announced the upcoming addition of two new food court eateries: Taqueria La Tita and Crepe Bar are slated to open in August. Taqueria La Tita will open in 613 sq. ft. and La Crepe will measure 666 sq. ft.

NewPark Mall is anchored by Macy's, Sears, J.C. Penney and Burlington Coat Factory.