Shipt is giving Instacart, Deliv a run for their grocery money

As more shoppers increasingly shop online for a wider array of items, there's a new player in the online grocery delivery game.

Birmingham-based Shipt.com is looking to get a piece of the grocery delivery pie in cities not already served by Instacart, Deliv or other services. Shipt announced this week that it will begin grocery delivery from Publix in the Tampa Bay area in August.

"There are several attempts in the market to bring the convenience of grocery delivery to customers," Maria Brous, a Publix spokesman, said via email Monday. "We are aware of them and are reaching out to them."

Shipt began as an on-demand delivery service and evolved into a grocery delivery service, the Birmingham Business Journal, reports. The company expanded into Nashville in May and wants a presence in 100 cities by 2018.

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