Infosys, Ltd.

From mobile payments to mining big data for customer insights, savvy retailers are using all the tools at their disposal to engage and connect with shoppers and provide relevant, convenient and personalized shopping experiences across all channels.

As retailers competitively position themselves for growth in 2013 and beyond, there are a number of hot buttons or key considerations that will be driving their strategies. Here is a look at some of the top ones:

Marketing and IT collaboration

San Francisco -- Fluid Inc., a digital agency and creator of on-demand, e-commerce solutions for retailers, has teamed up with specialty retailer Charlotte Russe to launch the brand’s newly redesigned e-commerce web and mobile sites.
 

San Francisco -- Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

Brooks Brothers will leverage the technology to create a personalized and engaging shopping experience that will enable customers to tailor product to their exact fit and style preferences.

San Francisco -- Charlotte Russe Holding said Tuesday it has selected digital shopping solution-provider Fluid Inc. to redesign its e-commerce web and mobile sites. The new solution is intended to increase conversion rates online and drive in-store traffic through mobile and social networking elements.

PLANO, Texas — JCPenney announced that it has launched a new, customizable feature on its website for its annual Angel Giving Tree Online partnership with The Salvation Army.

By Sathish Kumar, [email protected]