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Getting Personal with Artificial Intelligence
Whether you're in-store or online, the benefits of a personalized customer experience are undeniable. We want salespeople who can help us find exactly what we're looking for as quickly as possible; we return to lunch spots where all we have to ask for is "the usual." For e-tailers, personalization has traditionally relied upon recommendation engines, algorithms that look to match prior consumer clicks and purchases with like-minded cohorts. And personalization is indeed effective for those e-commerce sites.

