IBM

Walgreens is relying on data analytics to ensure all of its IT systems are working as efficiently as possible.   Through a partnership with IBM, the drugstore chain is taking steps to drive more IT support across its enterprise. The first step is to integrate hardware and software from different vendors under one roof. This centralization will make it easier to stay abreast of performance.  

City Furniture sales associates are moving away from the cashwrap, and completing transactions directly on the show floor.  

Technology giants, including a retailer, dominated an annual ranking of the world's most valuable brands.   

This year, consumer spending for Mother's Day was on pace to reach a record high.   According to the National Retail Federation's annual study, shoppers were set to spend $23.6 billion, spending an average of $186 per mom. And everything from flowers, gift cards and clothing to jewelry, personal services and consumer electronics were on shopping lists.   But did all that shopping land the perfect gift?  

Fashion retailer abof is breaking new ground by leveraging machine learning and natural language to better service its online shoppers.    Aditya Birla Online Fashion (abof) sells apparel, footwear and accessories for men and women, and has a strong millennial consumer base. Knowing this customer segment expects a highly convenient and distinctive customer service, abof needed a way to personalize its online experience.  

Here are some insights from IBM* regarding last year’s holiday season that retailers would do well to keep in mind as they finalize plans for holiday 2016:

1/ Make mobile a key part of your integrated customer engagement strategy. Mobile traffic and sales continue to rise year after year. Create a mobile-friendly customer journey and content for the mobile experience, using tools to enrich the channel.

2/ Optimize your website for all screens.