Former Tommy Hilfiger exec to lead Under Amour marketing

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Former Tommy Hilfiger exec to lead Under Amour marketing

By Deena M. Amato-McCoy - 09/26/2018
An athletic gear and apparel brand has named a new marketing chief.

Under Armour has appointed Alessandro de Pestel as the company’s chief marketing officer. In his new role, he will lead all aspects of the company's global brand marketing strategy. He will be based at the company's global headquarters in Baltimore, and report to the company’s president and COO Patrik Frisk.

de Pestel has more than 20 years of high-level global experience in communications and global marketing. Prior to joining Under Armour, de Pestel served as executive VP of marketing, communications and consumer insights for Tommy Hilfiger Global/PVH Europe. Here, he executed global alignment, planning and strategies to support the company's product directives and initiatives.

Prior to that, he served as international communications director for Christian Dior Parfums in France, and VP of global marketing for Omega Watches in Switzerland.

The company also named Ann Funai as senior VP, engineering. She will be responsible for all engineering functions across Under Armour's digital ecosystem, including its fitness applications and global e-commerce business. She will also lead the engineering strategy that supports the roadmap, platform and product feature set development. Based in Austin, Texas, she will report directly to chief digital officer Paul Fipps.

Most recently, Funai was chief technology officer at PeopleAdmin, a SaaS company focused on talent management for the education industry. Here, she led the architecture, development, quality assurance, development operations, security, IT, and design teams. She was also the technical leader for the acquisition and integration of multiple companies, including PeopleAdmin's merger with PowerSchool.

Prior to PeopleAdmin, she was with IBM, where she worked across different business units and technical disciplines, including the development of hardware simulation, firmware, systems management, and OpenStack software for the company’s cognitive systems.

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