IBM

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

By Scott Klatsky, director of retail leasing, Time Equities, Inc.

New York City is the world’s retail hub — and within the city are major opportunities for retail expansion.

In fact, Time Equities, Inc., has availabilities all over Manhattan — from Greenwich Village/NYU to Midtown to Upper West Side to Tribeca to Financial District ... even Brooklyn Heights.

Armonk, N.Y. -- Kids 21, a children’s upscale apparel retailer operated by luxury fashion group Club21, will use IBM’s cloud, e-commerce and analytics software to deliver personalized experience while expanding its online presence across Asia-Pacific. When it launches in the third quarter, the new online site will increase Kids 21’s reach from four to more than 15 countries in the region.

College Station, Texas -- The Center for Retailing Studies (CRS) at Texas A&M University’s Mays Business School has united with GameStop and IBM to found the GameStop Technology Institute (GTI), a consortium of technology corporations and academic institutions focused on discovering and delivering business innovation and technology solutions to better address the needs of today’s empowered consumer.

GameStop has launched the GameStop Technology Institute (GTI), a new business unit focused on creating affiliations with leading technology corporations and academic institutions to discover and deliver business innovation and technology solutions “to better address the needs of today’s empowered consumer.”

New York – IBM Inc. has introduced new software and services to help organizations use Big Data and Analytics to address fraud and financial crimes. IBM launched its “Smarter counter fraud” initiative, drawing on the expertise and innovation from more than 500 fraud consulting experts, 290 fraud-related research patents and IBM’s Big Data and analytics software and services capabilities.

By David Coleman, CEO and founder, Brandoogle

According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Agreed, and also great news for traditional brick-and-mortar retailers.

Retail showrooming is a known margin killer.

By Mark Ledbetter, Global VP Retail Strategy, SAP

The changing nature of retail combined with an ever-greater reliance on data is forcing retailers to adjust their workforce and employee skill sets accordingly. From a customer experience standpoint, most retailers are transitioning to a brick-and-click model that aims to ensure customers have a seamless shopping experience regardless of which channel they use.