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HSN acquires Chasing Fireflies brand
St. Petersburg, Fla. -- HSN announced Monday it has acquired lifestyle brand Chasing Fireflies. Terms of the transaction weren’t disclosed.
The purchase, which was made through the multichannel retailer’s Cornerstone Brands segment, will accelerate HSN’s move into content-driven lifestyle businesses.
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HSN done 'Chasing Fireflies,' acquires lifestyle brand
ST. PETERSBURG, Fla. — HSN has acquired lifestyle brand Chasing Fireflies. Terms of the transaction weren’t disclosed.
The purchase, which was made through the multichannel retailer’s Cornerstone Brands segment, will accelerate HSN’s move into content-driven lifestyle businesses.