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HSN acquires Chasing Fireflies brand
St. Petersburg, Fla. -- HSN announced Monday it has acquired lifestyle brand Chasing Fireflies. Terms of the transaction weren’t disclosed.
The purchase, which was made through the multichannel retailer’s Cornerstone Brands segment, will accelerate HSN’s move into content-driven lifestyle businesses.
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HSN hopes 'Snow White' partnership is fairest of them all
ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.