HSN announces partnership with Coty
NEW YORK HSN is partnering with beauty company to market and sell select Coty Prestige products beginning this spring on HSN and at HSN.com. The first products to launch on HSN will come from Coty Prestige's Lancaster brand, with additional brands and product categories to be available later this year.
Coty Prestige products will debut on HSN in the spring of 2008 with the launch of Lancaster 365 Cellular Elixir, an advanced anti-aging serum, and an assortment of Lancaster's top selling European-made sun protection and self- tanning products. These products will also launch in U.S. department stores.
"Our goal is always to offer our customers exceptional products and bringing the Coty Prestige brands to our audience does precisely that," said Mindy Grossman, ceo of IAC Retailing/HSN. "Between our network and HSN.com, we are uniquely positioned to not only introduce Coty Prestige products and demonstrate their use to millions of new customers, but can also share the insight and first-hand experience that consumers resonate with in a way simply not possible through traditional retail channels."