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Home Depot honors its innovators
The big winner in The Home Depot’s innovation award program goes to a line of cordless outdoor power equipment fueled by a 58-volt battery.
The Atlanta-based retail giant says the annual award recognizes, in its words: “the most revolutionary new products that provide true benefits to consumers and the companies that exceeded expectations in sales, service and program execution.”
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Study: Mobile presence boosts customer awareness
Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.
In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.
