-
JCPenney narrows loss, sales unexpectedly fall
Plano, Texas -– Amid restrained consumer spending and warmer weather that dulled sales of seasonal merchandise, JCPenney Co. Inc. managed to shrink its third quarter net loss more than Wall Street expected in the third quarter of fiscal 2014, but missed projections with weaker-than-expected net sales. -
Retail circular advertising trends, September 2014
ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.

