Hollister

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

New Albany, Ohio – It was tough going for Abercrombie & Fitch in the fourth quarter, with declines in both income and sales. Looking ahead, the company said its priorities include increasing comparable sales trends in both its U.S. and international stores, making strategic investments in its omnichannel business, ongoing expense reductions, and selective expansion in high-growth international markets.

Although controversial Abercrombie & Fitch CEO Mike Jeffries said he was pleased that the company’s earnings for the first quarter ended May 3 were in line with expectations, comparable-store sales dropped for the ninth straight quarter.

The company widened its loss in the quarter to $23.7 million, or 32 cents per share, from $7.2 million, or 9 cents per share, in the prior-year quarter. Total net sales decreased 2% to $822.4 million, while comparable-store sales decreased 4%.

New Albany, Ohio – Abercrombie & Fitch Co. reported a net loss of $23.7 million in the first quarter of fiscal 2014, up from $7.2 million in the year-ago period, but less than analysts had expected. Restructuring charges associated with the closure of Abercrombie’s Gilly Hicks stand-alone stores, as well as the impact of heavy discounting on profit margins, helped drive the retailer’s net loss growth. The chain backed its full-year forecast as demand in its female business improved and sales fell less than expected for the first time in six quarters.

New Albany, Ohio – Abercrombie & Fitch Co. reportedly plans to shift its marketing and merchandising focus from teens to college students. According to Bloomberg, Abercrombie executives said they will shift marketing, assortments and pricing to appeal to the collegiate market.

New Albany, Ohio – Abercrombie & Fitch is reportedly planning to rebrand its Hollister banner as a fast-fashion retailer. According to the Wall Street Journal, this would entail lowering the prices of merchandise and creating a nimbler, U.S.-based supply chain.

New Albany, Ohio – Abercrombie & Fitch Co.'s fourth-quarter net income plunged 58%, less than Wall Street expected, amid several one-time charges, including costs tied to the closure of its Gilly Hicks’ stores. The company’s board also approved a $150 million accelerated share repurchase plan, to be executed during the first quarter.

For the quarter ended Feb 1, Abercrombie’s income fell to $66.1 million from $157.2 in the year-ago period. For the full year, income declined 77% to $54.6 million from $237 million last year.

Abercrombie & Fitch’s fourth quarter was affected by the company’s closure of 24 Gilly Hicks stores in the fourth quarter, as well as other asset impairment charges and charges related to its profit improvement initiative.

Although the company’s net income decreased significantly in the quarter — 58% — it did not fall as much as Wall Street expected.

The company’s board also approved a $150 million accelerated share repurchase plan, to be executed during the first quarter.