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Brand reinvention in the spotlight at SPECS/2017
In today’s competitive retail environment, no brand can afford to stay still. Two top brands — one a national giant and the other a regional powerhouse — will give attendees at SPECS/2017 a behind-the-scenes look at how a brand can be reinvented through store design. Cumberland Farms, a 600-store convenience store chain, will discuss how it is updating its locations with a sleek new design.

