Brand reinvention in the spotlight at SPECS/2017

In today’s competitive retail environment, no brand can afford to stay still.



Two top brands — one a national giant and the other a regional powerhouse — will give attendees at SPECS/2017 a behind-the-scenes look at how a brand can be reinvented through store design.



Cumberland Farms, a 600-store convenience store chain, will discuss how it is updating its locations with a sleek new design.



And the world’s largest car rental company, Hertz, will show how it is laying high-tech and high-service to keep its brand fresh — and ahead of the competition.



For more information, go to specsshow.com.