Google, Inc.

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

Bonn, Germany -- Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL, “The Future of E-commerce in the U.S.,” identifies eight trends driving qualitative changes in e-commerce beyond rapid growth. A brief summary of each trend follows.

By Doug Lodder, [email protected]

Mobile device users have the world at their fingertips. Consumers today can use their smartphone or tablet to manage their finances, diagnose their own symptoms, and even use apps as a personal stylist while shopping.

Roundarch Isobar, the U.S. arm of the global digital marketing agency Isobar, has appointed Steven Moy as the company’s chief commerce officer. He joins from SapientNitro, where he was VP of business and office lead at that company’s Boston office.  

Roundarch Isobar will leverage Moy’s experience in retail to further develop the company’s digital commerce practice. He will report directly to Jeff Maling and Geoff Cubitt, co-CEOs of Roundarch Isobar.

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

Seattle -- Starbucks announced it has tapped Google to provide the next generation of its WiFi offering to its customers nationwide. Over the next 18 months, Starbucks will convert more than 7,000 U.S. stores to Google’s upgraded store network and WiFi experience.

AT&T, which currently provides Starbucks’ wireless access, will be replaced by the new initiative. Google will increase speeds and enable users to surf the web up to 10-times faster, according to Starbucks.

SEATTLE — Starbucks has long offered free Wi-Fi to its customers, but the coffee company has partnered with Google to offer up to 10 times faster network and Wi-Fi speeds at its U.S.-based stores. 

Throughout the next 18 months, Starbucks will convert more than 7,000 U.S. stores to the upgraded store network and Wi-Fi experience.