Google, Inc.

George Taylor, a University of Pennsylvania Wharton School professor, came up with a theory called The Hemline Index in 1926. The theory identifies women’s hemlines as a leading economic indicator. Rising hemlines indicate that stock prices will begin to rise in the not-to-distant future. Falling hemlines indicate the falling stock prices and economic decline.

Largo, Fla. - Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API. The Valpak.com “Save to Google" feature will be available for desktop and mobile web users later this week.

New York – Macy’s, Inc. is partnering with NYC & Company, the marketing, tourism and partnership organization for New York City, to co-brand its new Herald Square Visitor Center as an official New York City information center.

Delivering a superior mobile experience is a top holiday priority

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

I recently had the chance to observe and talk with some tweens and teens about their smartphone use. You guessed it: it’s first and foremost about communicating with their friends and, yes, even with parents and other family members. Shopping runs a good second. Anyone targeting this particular age group must think of communication as a “use case” for smartphones. 

NEW YORK — EyeLock Inc., a leading provider of iris-based identity authentication products and technology, has appointed Michael Fiorito as VP of enterprise accounts.

In this role, Fiorito will be responsible for managing all enterprise accounts and helping spearhead business development efforts which will expand EyeLock's footprint in the United States.

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.