Google, Inc.

Videos just became more valuable to retailers. YouTube is releasing Shopping ads, a new advertising format that lets viewers click and buy products directly from videos.

Hot on the heels of Google’s official launch of Android Pay, Samsung is officially entering the U.S. mobile payment market. Samsung Pay, which launched in South Korea in August, is now available for use by U.S. consumers.

Samsung Pay functionality is built into the hardware of Galaxy S6 and S6 Edge mobile devices. Samsung says Samsung Pay is the first and only mobile payment service that works with both near field communication (NFC) and card readers with magnetic secure transmission (MST) technologies, which means it is already compatible with most POS terminals.

Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.

In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

A new marketplace has launched with the goal of helping retailers and suppliers keep up with the blistering pace of innovation that is transforming their world.

New York -- Apple Pay will soon have a rival. Google Inc. is launching a successor to Google Wallet called Android Pay, for Android phones running KitKat and above, PC World reported. It will be available in over 700,000 stores, including Macy’s, Bloomingdale’s, and McDonald’s locations.

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Flipkart, a leading Indian online marketplace, is naming three new technology executives with experience at some major global retail and IT firms.

When it comes to e-commerce, consumers aren’t afraid to do a little homework.

According to the 2015 Digital Consumer Preferences Survey from digital commerce solution provider BrandShop, 96% of consumers feel research is a crucial step in making an e-commerce purchase.

Almost six in 10 (58%) respondents start their product search on Google, and 22% go directly a brand’s website. Third-party retailers such as Amazon came in third with 14% usage.

Target Corp. is going high-tech with efforts to improve employee fitness. All 335,000 U.S. employees of Target will be offered free or subsidized wearable digital activity trackers from Fitbit Inc.

As part of the program, management will have a dashboard that can track individual employees by activities such as how many steps they take in a day. The basic FitBit Zip device will be provided free, or Target will help employees pay for a costlier FitBit wristband device.