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Tech Bytes: Three Ways SAP Makes Commerce a Community Event
Seamless commerce is constantly evolving, and SAP is attempting to stay at the front of the curve with its new SAP Jam Communities with Commerce solution. The cloud-based customer engagement tool is natively built on the SAP Jam enterprise social collaboration platform, and also integrates with the SAP hybris commerce management platform.
At a recent event in Boston, SAP explained how the new solution enables retailers to build community pages that support and drive seamless commerce. Here are three of the most innovative community page features.
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The Future of Retail
At one point or another, anyone discussing the future of personalization in offline retail has quoted the film Minority Report, where virtual billboards scan Tom Cruise, and immediately customize their message. The virtual assistant in Gap refers to the last time he entered the store, and inquires about his recent purchase.
Now, 13 years later, some of these technologies are becoming mainstream. For example, large retailers like Target and venues like the new Levi’s Stadium are equipped with beacons to customize your experience.
