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Former MasterCard execs to sit on biometrics company board
NXT-ID, a biometrics company focused on the growing m-commerce market, has elected former MasterCard executives Lawrence Flanagan and Ken Moy to its newly formed board of directors. The appointments align with the company's roll-out and 2014 launch of the Wocket, a next generation biometrically secure wallet.
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For eight-in-10 consumers, value is key
Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.
A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.