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Target shoots for third-party product market

Target intends to join the ranks of Amazon, Walmart and Google with the launch of an assortment of third-party products.

In a corporate blog post, Target announced it is in the early stages of Target + (Target Plus), a curated assortment of products from third-party sellers. Target + will complement the discount giant’s existing assortment with select products in categories including home, toys, electronics and sporting goods.

The expanded array will specifically include products such as running shoes, outdoor décor and patio accessories, STEM (science, technology, engineering, math) learning toys, musical instruments, and baseball gear. Target + products will be integrated throughout Target will select and invite vendors to participate. The retailer has not provided a Target + launch date yet.

“Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5% off with a Target REDcard, free shipping and easy in-store returns,” said Rick Gomez, Target’s chief marketing officer and digital officer, in the blog post. “Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to”
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