GameStop

Fort Worth, Texas – Video game retailer GameStop Corp. has reportedly bid on the leases of 163 stores that bankrupt consumer electronic chain RadioShack Corp. is abandoning as of March 1. According to Reuters, GameStop’s total bid equaled about $2.44 million, or $15,000 per lease.

Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.

“In the store, we have multiple pieces signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. “There are seven to 14 beacons across different zones of the store, depending on store size.”

GameStop is trying to boost the number of its stores by bidding on 163 leases from RadioShack Corp, according to Bloomberg.

The news service reports that Spring Communications, the wireless unit of GameStop, submitted and won a significant bid for the leases.

Former GameStop Senior Vice President of Human Resource Mike Buskey was elevated to the role of president of U.S. stores to oversee GameStop’s more than 2,000 locations.

Customers who are fans of the wildly popular video game Evolve will love GameStop’s new promotions, both online and in-store.

The video game retailer will be conducting consumer engagement quizzes in-store and online that allow fans to identify the best Evolve hunters or monsters based on their personal play style. Fans who share their results on social media will be eligible to win GameStop gift cards.

Customers can pre-order Evolve and sign up for the promotions in-store or online.

Grapevine, Texas - GameStop will be hosting “Monster Mondays,” a trio of exclusive weekly videos from the perspective of each monster within the video game “Evolve,” creating a platform for fans to share and discuss offensive and defensive strategies. These videos began airing on Jan. 26, and will continue on Feb. 2 and Feb. 9 in anticipation of the game’s release Feb. 10.

Retailers loking to take retail innovation to the next level may want to look at GameStop and its new omnichannel partnership with Microsoft.

The video game retailer announced Monday at NRF’s Big Show that it will use Microsoft's Azure cloud-powered network "enhance the in-store engagement of its customers in interactive, informative, and entertaining ways."

GameStop will be one of the first retailers to use Azure to stream video game and promotional content direct to customer and store associate mobile devices.

New York – If you were looking for quality call center service from an online retailer during Black Friday or Cyber Monday, then you wanted to shop at L.L. Bean. According to data from analysis firm StellaService, L.L. Bean led in customer service call response time on Black Friday (10 seconds), Cyber Monday (six seconds) and Cyber Weekend (nine seconds).

L.L. Bean actually improved its call center response time compared to its month-to-date average. Other notable findings included: