GameStop

Grapevine, Texas – It’s not something from an episode of the classic black-and-white TV series “The Twilight Zone.” Monsters are coming to a street near you, courtesy of GameStop and Warner Bros. Interactive Entertainment.

GameStop uses beacons to put customers in charge of store promotions

Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.

“In the store, we have multiple pieces of signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center.

Video game retailer GameStop is lending its support to Ronald McDonald Houses by donating 180 free PlayStations.

The retailer, in conjunction with Sony Computer Entertainment America, says it plans to donate a PlayStation 4 gaming bundle to all Ronald McDonald Houses in the United States.

Grapevine, Texas -- GameStop on Thursday said it plans to open between 350 to 550 stores in its technology brands segment (whose banners include Simply Mac, Cricket and Spring Mobile, which sells post-paid AT&T services and wireless products through its 358 AT&T branded stores) while closing about 3%,  some  200, of its 6,000 GameStop video locations in 2015.

Grapevine, Texas – GameStop Corp. is launching a nationwide rollout of Apple Pay to its more than 4,200 U.S. video game stores this month. In GameStop stores, Apple Pay will work with the iPhone 6, iPhone 6 Plus and the upcoming Apple Watch.

Fort Worth, Texas – Video game retailer GameStop Corp. has reportedly bid on the leases of 163 stores that bankrupt consumer electronic chain RadioShack Corp. is abandoning as of March 1. According to Reuters, GameStop’s total bid equaled about $2.44 million, or $15,000 per lease.

Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.

“In the store, we have multiple pieces signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. “There are seven to 14 beacons across different zones of the store, depending on store size.”

GameStop is trying to boost the number of its stores by bidding on 163 leases from RadioShack Corp, according to Bloomberg.

The news service reports that Spring Communications, the wireless unit of GameStop, submitted and won a significant bid for the leases.