Forrester Research, Inc.

A new study from Juniper Research has found that the increased rollout of contactless payment services using fingerprint scanners will push the number of biometrically authenticated transactions to nearly 5 billion by 2019, up from less than 130 million this year.

The research observed that at present, only two services, Apple Pay and Samsung, used fingerprint scanners for authentication, with availability currently limited to the U.S. and U.K. for the former, and the U.S. and South Korea for the latter.

With the rise of multichannel retailing and a saturated retail market, today’s customers expect to find the products they want, when they want and in a way that is most convenient to them. Be it via speedy delivery, in-store pickup or traditional store visits, shoppers today want to be connected to their purchases quickly. Retailers that don’t provide such services will be outperformed by competitors that do this Christmas season.

The National Retail Federation has formed a new entity to enhance the strategic value of NRF and the e-commerce, mobile and innovative initiatives that exist within the retail industry.

The members-only Digital Council, powered by NRF’s Shop.org digital division, will support and promote collaboration on digital retail trends and strategies, the development of original research, and educational events and advocacy opportunities in Washington, D.C.

The National Retail Federation has formed a Digital Council to focus on the e-commerce, mobile and innovative initiatives that exist within the retail industry today.

The members-only council, powered by NRF’s Shop.org digital division, will support and promote collaboration in efforts like the exchange of information on digital retail trends and strategies, the development of original research, and educational events and advocacy opportunities in Washington, D.C.

Recently an investment banking colleague from HT Capital Advisors mentioned to me that Bombfell, an online men’s clothing subscription service, received $1 million in venture capital funding. Under the business model, an online personal stylist personally selects each member’s items and sends them to the shopper, with free shipping. The shopper only pays for what he keeps (he has 10 days to decide) and then returns the rest, also with no shipping charge. On the heels of that chat, I read about MM.LaFleur, a similar model for women.  

San Francisco -- Gensler announced that Jim Crawford has joined its lifestyle team as director of strategy and experience design. Crawford most recently served as chief experience officer at Chute Gerdeman, where he was responsible for integrating technology into award-winning store and experience design projects.

At Gensler, Crawford will utilize skills to enhance the firm’s practice and work with clients in multiple industries connecting digital and physical design with business and consumer objectives.
 

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.