Forrester Research, Inc.

New York -- A report released Monday at Retail’s BIG Show in New York City by Shop.org and Forrester Research found that as shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices.

By Adam Stern, [email protected]
 

By Jennifer Friedberg, [email protected]

This is the year that retailers stop being afraid of mobile technologies, and instead, are embracing them as a way to engage with, and to better serve, their customers.

Indianapolis -- One-in-five consumers is now "showrooming," according to new research by Aprimo, a Teradata in collaboration with Forrester Research analyst Sucharita Mulpuru. Of those consumers already showrooming, 33% say they ultimately used the information to buy elsewhere. The trend is only expected to continue growing, too, as 96% say they plan to use their smart phone to research prices the same way or more in the future.

SUNNYVALE, Calif. — Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions. The resulting extended capabilities will deliver significant multichannel benefits in terms of customer service, front-office business process improvements and point-of-sale improvements to retailers.

NEW YORK — Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

New York -- Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

Denver -- Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research Inc.

Washington, D.C. -- Shop.org, the digital division of the National Retail Federation, on Tuesday announced the addition of new executives to its board of directors and welcomed back three incumbents.

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.