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The Post Omnichannel World: Four Steps to Creating a Truly Connected Experience
By Jim Crawford
In the 1990s, when the Internet and e-commerce created a tangible link between modes of shopping that had previously been isolated (stores and catalogs), retailers struggled with how to understand, measure, and connect with shoppers in multiple ways.
It was out of this confusion that the concept of “multichannel” was heralded as retail’s saving grace, and soon, retailers were all abuzz with cross-channel shoppers.
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E-commerce spending to top $300 billion in 2015
New York -- E-commerce in the United States in 2015 will top the $300 billion mark for the first-time ever, according to Forrester Research’s principal analyst Sucharita Mulpuru.
“This is big news,” Mulpuru said during a presentation at the National Retail Federation’s annual “Big Show” conference.
