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Forrester Research, Inc.

  • Momentum 2016: The supply chain goes digital

    The Momentum 2016 conference held by Manhattan Associates May 15-17 in Orlando, Florida offered attendees plenty of insightful sessions and interesting information about how omnichannel commerce is affecting the supply chain. First, let’s review some data points shared by Brendan Witcher, principal analyst, e-business and channel strategy, Forrester Research:

  • Learning to love mobile in age of enterprise apps

    A disconnect between brick-and-mortar retailers and their mobile strategies could be hurting sales.

  • The surprising lessons retailers can learn from online dating sites

    Dating websites exploit data relationships to find great matches and the same approach can help retailers make a love connection with their customers.

    Online dating is a huge success story. Estimated to be a $2 billion global business, about one in every ten Americans is using an online site or mobile dating app to look for love today.

  • Mobile commerce paradigm shifts

    Consumers are changing the way they browse and shop for goods using mobile devices.

    According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

  • Study: Mobile commerce paradigm shifts

    Consumers are changing the way they browse and shop for goods using mobile devices.

    According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

  • The Road Ahead

    Chain Store Age spoke to industry experts to get a sense of where four strong trends in retail technology — mobile payment, same-day delivery, Internet of Things and social commerce — are heading in 2016. We also offer a sneak peek at the burgeoning trend of visual search.

  • Future-ready retail and the role of technology, data and analytics

    I left Walmart to pursue what I saw as the future of retail. In my exit interview with Mike Duke (at that time president and CEO of Walmart International) he asked me what I meant by the future of retail. Having worked in the international division, Sam’s Club and Costco prior to that, the future I saw at the time revolved around leveraging data and managing technology to understand customers in a granular fashion and speaking to them directly as individuals with highly lifestyle relevant products and services.

  • Study: How can you get store shoppers to use coupons?

    Retailers looking to boost in-store redemption rates for coupons should consider implementing a particular leading edge technology.

    A new study from Juniper Research, “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020,” has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up more than 10 times from 11 million in 2015.

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