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Forrester Research, Inc.

  • Google ups the ante on mobile payments

    Google is once again expanding its digital payment options.   The company knows it can be difficult for shoppers to make online payments within third-party apps and mobile websites, as well as in Google Assistant, when they are on the run. A new service is easing this pain and giving users more options.  

  • Study: Gen Z digital, decisive and drone-ready

    More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels.   That’s according to a new report by American Express, “Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences.” The study, conducted by Forrester Research, surveyed 1,027 North American Gen Y (ages 23 to 37) and Gen Z consumers (ages 16 to 22).   

  • Strategic Omnichannel Makeover for Winning Over Millennials

  • The New Skill Set of Today’s Chief Merchandising Officer

    When retail consisted mainly of brick and mortar stores, the role of the chief merchandising officer (CMO) focused almost exclusively on selecting merchandise, designing display strategies and planograms and driving category performance. This role was typically held by people who rose into the role as buyers. That’s because buyers first and foremost excel at spotting the next hottest trend while also having a keen eye on the dollars and cents side of the business.   

  • Well-known retail analyst joins Shoptalk team

    Shoptalk, the nex-gen retail and e-commerce event, has named Sucharita Mulpuru, as chief retail strategist. The company is also expanding with a new networking program.   

  • How to Reap the Benefits of Global E-Commerce this Holiday Season

  • Study: Bigger doesn’t always mean better customer experience

    Forrester Research has identified the retailers with the most and least satisfactory experience, and a very prominent name scored poorly.  

  • Tech Guest Viewpoint: Physical Stores – A Retailer’s Edge

    Just a few short years ago, many people predicted that physical stores would all be replaced by pure-play e-commerce sites.  By now, they thought, brick-and-mortar would be a thing of the past. Though we’ve seen some physical stores close, we’ve also seen some traditionally online retailers open storefronts. The demise of the physical store was greatly overestimated.   

  • Tech Guest Viewpoint: How to Have a Happy Mobile Summer

    As consumers continue shifting to mobile-only shopping experiences this summer, retailers have a greater need than ever for an e-commerce platform that delivers responsive, consistent experiences across any given device or channel.

  • Simplification Can Help Retailers Adapt to the Mobile Movement

    The story of the “mobile first” generation isn’t a new one. Retailers have been told for years that mobile should be at the forefront of business strategy in order to meet consumers’ evolving expectations.
     
    Yet, there appears be a disconnect between existing mobile experiences and consumer sentiment.
     

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