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Foot Locker

  • Foot Locker nets campaign with budding NBA star

    It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

    The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

  • Foot Locker races to tell a story

    Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

    The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

  • Brown Shoe embarks on brand building exercise

    On the heels of an expectation exceeding first quarter performance, Brown Shoe Company’s new “Caleres” corporate identity takes effect following the company’s shareholders meeting on May 28, which begs the question, what’s a Caleres?

  • Foot Locker profit tops expectations on sales growth in its 'most profitable quarter ever'

    New York  - Foot Locker Inc. reported a better-than-expected 14% increase in profit in its first quarter amid continuing sales growth.

  • Foot Locker reports 'most profitable quarter ever'

    Foot Locker has "hit the ground running in 2015," according to CEO Richard Johnson, adding that the company posted a better-than-expected 14% increase in profit in its first quarter as the sportswear retailer continues to benefit from sales growth.

  • Foot Locker to open big in Times Square with 36,000-sq.-ft. flagship

    New York -- Himmel + Meringoff and The Swig Company, co-owners of 1460 Broadway, announced that Foot Locker has signed a 15-year lease to occupy the building’s entire 36,000-sq.-ft., four-level retail space which has been designated as 8 Times Square.

  • Foot Locker to reboot New York flagship

    New York – Foot Locker Inc. is rebooting its New York flagship store. The sporting goods chain has signed a new retail lease with landlord Empire State Realty Trust Inc. (ESRT) to retain its flagship location on West 34th Street.

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