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Foot Locker

  • Foot Locker profits run even higher

    Foot Locker Inc. continues to cash in on the trend toward wearing fashionable active apparel, as the company reported impressive sales and earnings growth in its latest quarter.

    For the second quarter ended Aug. 1, the retailer posted net income of $119 million, or 84 cents per share, compared with net income of $92 million, or 63 cents per share, last year, a 33% increase. Same store sales increased 9.6%. Total sales increased 3.3%, to $1,695 million this year, compared with sales of $1,641 million for the corresponding prior-year period.  

  • NFL stars work out their issues for Foot Locker

    Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.

    The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

  • Foot Locker taps Target digital exec as CIO

    New York -- Foot Locker has named a digital head from Target Corp. to head up its technology efforts.

    The specialty athletic retailer named Pawan Verma as senior VP and CIO, effective Aug. 10. He joins Foot Locker from Target, where he has worked since 2013, most recently serving as VP, digital and marketing technologies and services platforms.

    Verma succeeds Peter Brown, who retired in April after 38 years with the company.

  • Ex-Target tech exec to become CIO at Foot Locker Inc.

    Foot Locker Inc. has chosen a new IT chief to drive the company's next generation of technological advances.

    The retailer has appointed Pawan Verma as Senior Vice President and Chief Information Officer, effective Aug. 10. Verma succeeds Peter Brown, who retired in April after 38 years with the company.
    Verma will oversee the company's global information technology functions and infrastructure, and provide leadership and vision to align technology with strategic business initiatives. 

  • Push vs Pull: How Mobile Changed Retail Promotion Strategies

    The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

    Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

  • Champs Sports debuts The Armoury

    Bradenton, Fla. - Champs Sports is collaborating with Under Armour on an in-store concept.

    Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.

  • Foot Locker nets campaign with budding NBA star

    It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

    The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

  • Foot Locker races to tell a story

    Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

    The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

  • Brown Shoe embarks on brand building exercise

    On the heels of an expectation exceeding first quarter performance, Brown Shoe Company’s new “Caleres” corporate identity takes effect following the company’s shareholders meeting on May 28, which begs the question, what’s a Caleres?

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