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Food Lion, LLC

  • Food Lion expands pricing strategy to the Carolinas

    SALISBURY, N.C. — Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C. 

    Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.

  • Food Lion expands brand strategy

    Salisbury, N.C. -- Food Lion on Wednesday expanded its new brand strategy to 269 stores in North Carolina and South Carolina. With the expansion, Food Lion has more than 700 locations operating under rebranding, representing more than 60% of its store base. 

    The new strategy offers customers lower prices on 6,000 items, a greater emphasis on private brands,  enhanced produce and an easy and convenient shopping experience, such as faster checkout. To support its new strategy, the company created approximately 800 new jobs.

  • Food Lion raises more than $500K for Hunger Has a Cure campaign

    Salisbury, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

    The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

  • Food Lion raises more than $500K for Hunger Has a Cure campaign

    SALISBURY, N.C. — Food Lion announced the results of its two-week Hunger Has a Cure campaign.

    The campaign, which ran April 4 to April 17, raised more than $500,000, which will support Feeding America's network of local food banks. Feeding America will use the funds to provide 3.7 million meals to those in need. As part of the campaign, customers were given the opportunity to donate $1, $3 or any other amount of their choice at checkout.

  • Divaris completes leases for over 80,000 sq. ft.

    Virginia Beach, Va. -- Divaris Real Estate Inc. announced the following lease transactions were completed for several retail tenants:

    A lease extension was signed with Tidewater Finance Co. for 25,516 sq. ft. of retail space in the DRE-leased and –managed Tidewater Plaza in Virginia Beach.

  • Food Lion launches Hunger Has a Cure Campaign

    SALISBURY, N.C. — Food Lion has launched its Hunger Has a Cure Campaign to support Feeding America's network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 17. Customers may also donate any other amount of their choice.

  • Food Lion rolls out new brand strategy to 268 stores

    Salisbury, N.C. -- Grocery chain Food Lion, a subsidiary of Delhaize America, said Wednesday that it has rolled out a previously announced new brand strategy to 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unfurl the new strategy, which is based on customer feedback. 

  • Food Lion rolls out new strategy at more stores

    SALISBURY, N.C. — Food Lion continues to implement its new strategy of offering greater value on store brands and being competitive on national brands, while providing a convenient shopping experience. The company announced that it has launched the strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, the company said.

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