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Delhaize America taps SAF to automate store-level replenishment

4/13/2011

Irving, Texas -- SAF U.S.A. announced that Delhaize America, the primary subsidiary of Delhaize Group, has selected SAF RetailSuite Store to support its in-stock conditions and align its inventory with consumer demand.



Delhaize America, which operates under the banners Food Lion, Bloom, Bottom Dollar Food, Harveys, Hannaford and Sweetbay, will implement the solution in its 1,500 stores across 16 states.



“As a group, we pride ourselves on offering a locally differentiated shopping experience to our customers across the nation,” said Scott Harrison, CIO, Delhaize America. “SAF’s RetailSuite will enable us to further optimize our inventory on a store-by-store basis and help provide value across our entire supply chain.”



The solution will automate Delhaize America’s orders using a demand-chain management approach based on forecasted sales and current inventory levels. The solution’s forecasts will also take factors such as seasonal effects, promotions, price changes and advertising campaigns into account to provide cost-effective, accurate orders. Further, microforecasting will allow each item’s sales history to be used to address changing sales patterns in each store to meet localized demand.

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