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Facebook wants to reinvent how consumers talk to retailers
New York -- Facebook hopes to transform the way customers communicate with retailers by re-inventing the customer service platform. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Facebook's popular Messenger app. The social media giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Messenger.
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4 things every retailer needs to know about mobile
The rapid changes in the digital and mobile world are radically affecting consumer behavior, disrupting traditional means of retailer/consumer interaction and influencing buying behavior and payment options in an unprecendented way.
Capitalizing on these technological innovations means keeping a close eye on the ways in which innovations in technology are turning the retail world upside down. There is no better way to do this than attend Mobile World Congress.

