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Facebook’s Franchet stresses compression, relevance at NRF
New York – Nicolas Franchet, head of e-commerce global vertical marketing at Facebook, said that compression of screen sizes as consumers switch to mobile devices is the biggest upcoming challenge retailers will face during a session titled “Data the Matters: The Future of Personalization” at the NRF 2014 Conference & Exposition on Sunday, Jan. 12.
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Register now for Chain Store Age’s Customer Disruption event
New York -- From mobile devices to social media to 24/7 connectivity, it’s a brave new world for retail — and one that Chain Store Age will explore at its first-ever Customer Disruption event, May 7-9, 2014, at Sofitel Hotel, Redwood Shores, Calif., the Gateway to the Silicon Valley.