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Report: Amazon's 'Handmade' targets Etsy market


Amazon is reportedly looking to launch an artisanal-goods marketplace called Handmade, according to The Wall Street Journal.

The newspaper obtained invites that Amazon has sent to sellers at Etsy. Neither Amazon nor Etsy has agreed to comment on the Journal report.

The news comes a week after Etsy Inc. released its first-ever earnings report, which showed growth in both net loss and revenue. Net loss increased substantially to $36.6 million in the first quarter of fiscal 2015 from $500,000 the same quarter the prior year.

At the end of the first quarter of 2015, the Etsy community included more than 1.4 million active sellers and 20.8 million active buyers,” said Chad Dickerson, chairman and CEO of Etsy. “We made progress down our path to make Etsy an everyday experience, build local marketplaces, globally, offer high-impact seller services, and expand the Etsy economy. We will continue to concentrate on creating long-term value for Etsy and our community, which we believe will result in sustainable long-term returns for our investors."

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