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Dunkin Donuts switching focus to beverages
Canton, Mass. -- As part of a brand overhaul, Dunkin’ Donuts is switching its focus from doughnuts and baked goods to coffee and other beverages. At this week’s annual consumer conference hosted by investment banking firm Jeffries, Paul Carbone, CFO of parent company Dunkin’ Brands Group, said beverages accounted for 58% of sales at U.S. franchise locations last year.
“We are a beverage company,” Carbone said. “Fred the Baker is not coming back.”
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Dunkin’ Donuts details new store design
Canton, Mass. -- Dunkin’ Donuts provided highlights of its new store design, the brand's first in nearly seven years. The new layout and contemporary look maintains the brand's focus on helping people get in and get on their way, while incorporating new features to create a warm environment for guests who seek a longer, more relaxed visit. Inviting seating areas include updated furniture and lighting, as well as convenient electrical outlets and bar top areas for smartphones and computers.