CVS Health Corp.

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

Orlando, Fla. -- The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall, and Wednesday morning during a presentation at the IRI Summit CVS Caremark senior VP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

Woonsocket, R.I. - MinuteClinic, the retail health care division of CVS Caremark and Main Line Health have signed a clinical collaboration to enhance access to healthcare services at MinuteClinic walk-in medical clinics inside select CVS/pharmacy stores in Southeastern Pennsylvania.

Woonsocket, R.I. – CVS MinuteClinic will switch to the Epic electronic medical record (EMR) called EpicCare. MinuteClinic currently uses its own proprietary EMR.

EpicCare will support MinuteClinic's evidence-based model of care and facilitate connectivity with health care providers nationwide that currently use Epic, including many major health systems, hospital networks and physician groups currently affiliated with MinuteClinic. MinuteClinic's full deployment of EpicCare is expected to take 18 months.

CVS Caremark’s fourth-quarter results came in at the high end of expectations and helped produce a record year; however, one of the key topics analysts discussed was the company’s recent decision to stop selling tobacco products in all its stores by Oct. 1.

CVS Caremark claimed the healthcare high ground by discontinuing the sales of tobacco products but the move comes with a steep price as the company said it will lose $2 billion in revenue and experienced a 17 cents a share profits impact.
 

Woonsocket, R.I. – CVS will stop selling cigarettes and other tobacco products at its more than 7,600 CVS/pharmacy stores across the U.S. by October 1, 2014. CVS/pharmacy will be the first national pharmacy chain to take this step.

Woonsocket, R.I. – CVS is basing its enterprise growth strategy on succeeding in the evolving pharmacy benefit management marketplace, capitalizing on the specialty pharmacy opportunity, driving retail growth through personalization, unlocking adherence through pharmacy excellence and expanding MinuteClinics.