CPG vet Howe to lead Verify

Michael Howe was named CEO at Minneapolis-based Verify Corp., a software provider with solutions focused on supply chain security and brand protection and consumer engagement and loyalty promotions.

Howe has served in various executive leadership positions with Procter & Gamble, PepsiCo, Unilever, Arby’s and MinuteClinic. As CEO of MinuteClinic, Howe facilitated the national expansion of the business from 19 clinics in two markets to more than 525 clinics in 27 states. Most recently, he has served as chairman at Smart Receipt and DRX.

“Michael is a visionary leader with a solid track record and a wealth of knowledge around growing and leading companies, which makes him a perfect fit during this time of tremendous opportunity,” said Verify chairman David Dillon. “I look forward to working with Michael as Verify Engage and Verify Brand become the recognized leaders in loyalty promotions and supply chain security.”

Dillon founded Verify Brand in 2004 in 2012 founded Verify Engage. Verify Brand is focused on unique identification and track and trace solutions in the supply chain world to help companies thwart counterfeiting and diversion. The Verify Engage business is an omni-channel engagement platform designed to help brands deliver motivating incentives, targeted promotions and personalized engagements that are secure and traceable.