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Jet.com travels in new product direction
Online retail marketplace Jet.com is making a big move in the home goods market.
Jet.com is purchasing Omaha, Nebraska-based online home products retailer Hayneedle for an undisclosed sum. The sale was announced in tweets on the official Hayneedle Twitter account. In addition, Jet.com founder, chairman and CEO Marc Lore and Hayneedle president and CEO Jon Barker confirmed the acquisition in an interview with the Omaha World-Herald.
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SmartLabel: Bringing the Future of Shopping to Consumers
Today’s consumer is asking more and more about the food, beverage and consumer products they buy, use and consume. They want to know what is in the product, how to use it and what is in its packaging. They want to know who benefits from the manufacturing and how. And it doesn’t stop there.
The question is how CPG companies can meet this consumer demand when there is no way all of this information would fit on a package label.

