Capgemini

Retailers can measure every aspect of shoppers’ behavior on their Web sites and now an agreement between Nielsen and RetailNext means some of the same insights can be obtained from the physical world.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

Las Vegas -- The boards of directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

At their respective board meetings held during GlobalShop in Las Vegas this week, both not-for-profit groups agreed to a preliminary framework that will allow them to better serve their members and advance the industry as a combined organization.

Seattle -- Starbucks Corp. remains highly bullish on expansion. In remarks at the company’s annual shareholders meeting, the coffee giant revealed that over the next five years it plans to open 3,500 locations in its Americas region and 8,000 new stores in foreign markets. And just in case you were wondering … Starbucks noted that Shanghai has more Starbucks stores than any other city in the world in which it operates.

Minneapolis - Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases in 2014 compared to 2013. According to data from Marx, a Kantar Media solution, those participation rates were up 11.8% and 16.5%, respectively.

Walmart Executive Vice President of Global Customer Insights and Analytics Cindy Davis has been confirmed as a featured speaker for IRI’s upcoming Summit.

New York – A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products.   

 According to Reuters, in a unanimous decision, judges in the Manhattan Appellate Division ruled that Penney breached confidentiality provisions of Macy’s contract with Martha Stewart Living Omnimedia and Penney’s actions amounted to unfair competition.

Louisville, Ky. - Long John Silver's has named James O'Reilly as CEO. O'Reilly brings to the role more than 20 years of food service executive experience, including his most recent stint as chief brand officer for Sonic Drive-In.

In addition, O'Reilly has served in a variety of domestic and international leadership positions for food service and CPG companies including Einstein Noah Restaurant Group, Yum Brands, and Procter and Gamble.
 

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

Louisville - Gasoline and convenience-store chain Thorntons Inc. is receiving its own refreshing results from its Paytronix-powered “Refreshing Rewards” loyalty program. Since the program was launched in September 2014, Thorntons Refreshing Rewards program managers have been successfully using targeted promotions to get members to visit more frequently and are leveraging program data for category management.