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This retailer wants in on omnichannel action
If ever a retailer’s product assortment cried out for an omnichannel approach it would be the fast-growing Batteries Plus Bulbs chain where customers are drawn by an offering of 50,000 unique items.
The chain of 650 stores, with 50 more units in the works this year, recently introduced a new Web site with the goal of tightly integrating its digital and expanding physical presence.
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Batteries Plus Bulbs teams with Ingenico on EMV
Batteries Plus Bulbs is upgrading its payment terminals and software to prepare for the EMV liability shift at its 650 U.S. locations.
The retailer says it has chosen the Ingenico Group's solution, which enables Batteries Plus Bulbs stores to securely accept magstripe debit and credit payment cards, and positions the stores to accept virtually any form of payment including EMV chip & sign, EMV chip & pin, contactless/NFC and other types of mobile wallets in the future.
