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Batteries Plus Bulbs sees the omnichannel light
Hartland, Wis. – Battery, lightbulb and smartphone/tablet repair franchise Batteries Plus Bulbs is expanding its omnichannel experience — and that includes its physical store portfolio.
The company has launched a new e-commerce site, with a new and improved infrastructure, that ties its online presence more tightly to its nationwide network of more than 650 stores. And as part of its omnichannel growth strategy, Batteries Plus Bulbs plans to open 50 new locations across the country in 2015.
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This retailer wants in on omnichannel action
If ever a retailer’s product assortment cried out for an omnichannel approach it would be the fast-growing Batteries Plus Bulbs chain where customers are drawn by an offering of 50,000 unique items.
The chain of 650 stores, with 50 more units in the works this year, recently introduced a new Web site with the goal of tightly integrating its digital and expanding physical presence.
