Batteries Plus

Hartland, Wis. – Batteries Plus Bulbs, a 650-store chain specializing in batteries, lightbulbs and personal electronics repair, has a fairly traditional offering of products and services. But that doesn’t stop the retailer from delivering a modern omnichannel customer experience.

“We’re a needs-based business,” said Jayson Serrault VP of omnichannel marketing and analytics, Batteries Plus Bulbs. “Customers come to us with a specific need that has some sense of urgency and immediacy.”

Hartland, Wis. – Battery, lightbulb and smartphone/tablet repair franchise Batteries Plus Bulbs is expanding its omnichannel experience — and that includes its physical store portfolio.

The company has launched a new e-commerce site, with a new and improved infrastructure, that ties its online presence more tightly to its nationwide network of more than 650 stores. And as part of its omnichannel growth strategy, Batteries Plus Bulbs plans to open 50 new locations across the country in 2015.

If ever a retailer’s product assortment cried out for an omnichannel approach it would be the fast-growing Batteries Plus Bulbs chain where customers are drawn by an offering of 50,000 unique items.

The chain of 650 stores, with 50 more units in the works this year, recently introduced a new Web site with the goal of tightly integrating its digital and expanding physical presence.

Batteries Plus Bulbs is upgrading its payment terminals and software to prepare for the EMV liability shift at its 650 U.S. locations.

The retailer says it has chosen the Ingenico Group's solution, which enables Batteries Plus Bulbs stores to securely accept magstripe debit and credit payment cards, and positions the stores to accept virtually any form of payment including EMV chip & sign, EMV chip & pin, contactless/NFC and other types of mobile wallets in the future.

Pleasant Prairie, Wis. -- Mid-America Real Estate Corporation’s Investment Sales team recently brokered the sale of The Plaza at Prairie Ridge located in Pleasant Prairie (Kenosha County), Wisconsin. The 9,035-sq.-ft. three-tenant center was purchased by Mark Cosenza, VP of Oak Brook, Illinois-based Inland Real Estate Acquisitions, Inc. The seller was Milwaukee-based Evo Properties, LLC.
 

To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.