Batteries Plus

Batteries Plus is bringing in a veteran technology executive to oversee a transformation of its e-commerce experience.

Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name.

The nation’s largest battery, light bulb, key fob and phone repair franchise is on a roll.

The nation's largest and fastest-growing battery, light bulb, key fob and repair franchise is having its best development year since it began.

Even as the COVID-19 pandemic wreaked havoc on brick-and-mortar retail performance, Batteries Plus expanded its franchise store fleet.

Batteries Plus continues to expand its footprint.

A specialty electronics retailer is keeping stores open – with a new social distance option.

Hartland, Wis. – Batteries Plus Bulbs, a 650-store chain specializing in batteries, lightbulbs and personal electronics repair, has a fairly traditional offering of products and services. But that doesn’t stop the retailer from delivering a modern omnichannel customer experience.

“We’re a needs-based business,” said Jayson Serrault VP of omnichannel marketing and analytics, Batteries Plus Bulbs. “Customers come to us with a specific need that has some sense of urgency and immediacy.”