Ashley Furniture

Bankrupt Toys “R” Us is slowly liquidating its huge real estate portfolio.

Ashley Furniture is taking steps to unify customer experiences across all of its touchpoints.

Chase Properties has acquired North Point Shopping Center in Joplin, Missouri, from Kimco Realty Corp.

Ikea is allowing its shoppers to virtually test drive merchandise before making a purchase.   The home furnishings giant is preparing to launch a new augmented reality (AR) app. Called Ikea Place, the app allows customers to virtually place furniture in any space in their home, office, school or studio — and share the images.    The app, which will be supported by Apple’s iOS 11 platform, will launch in late September.  

City Furniture sales associates are moving away from the cashwrap, and completing transactions directly on the show floor.  

In the Mohave Valley of Arizona, a town has punched a hole through a hill to unite a challenged shopping center with the local mall to improve traffic.   Kmart will close its store in the City Square shopping center in Bullhead City, across the Colorado River from Laughlin, Nevada, leaving it without the anchor that was its prime draw. In fact, few locals even knew the name of the center, referring to it just as Kmart, according to the Mohave Valley Daily News.  

The message is clear: Amazon wants to furnish its shoppers’ homes.   The online retailer has made a strong commitment to the furniture category by expanding its merchandise assortment and custom designs. Now it is giving the category even more attention, according to sources that said the Amazon is building at least four massive warehouses focused on fulfilling and delivering bulky items, MarketWatch reported.  

At Home has appointed veteran marketer Ashley Sheetz as chief marketing officer.   Sheetz was formerly chief marketing officer and group VP at Sally Beauty, where she led a turn-around strategy to reposition and modernize the brand. Prior to that, Sheetz held a variety of marketing leadership roles at GameStop before being appointed chief marketing officer in 2012.  

Ashley Furniture is jumping into virtual and augmented reality to help shoppers visualize how furnishings can fit into a space more accurately.    The retailer is launching a company-wide virtual reality (VR) and augmented reality (AR) initiative that is designed to enable consumers to create interior layouts and experience living spaces in 3D. Ashley Furniture will create and scale its product catalogue for AR and VR, and publish new 3D product experiences, with a platform from augmented reality and virtual reality provider Marxent.

Ashley Furniture associates can now help shoppers throughout their shopping experience, without ever leaving their side.   Through a partnership with Mad Mobile, Ashley Furniture is launching a retail platform that will enable retail store associates use mobile devices to access available merchandise, customer data, and delivery information.