Apple, Inc.

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.  

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

Fort Worth, Texas – RadioShack opens its latest custom concept store, located in Boston, April 10. Situated in the Downtown Crossing neighborhood, the newly remodeled store features a custom contemporary nautical design, paying homage to the city's maritime heritage with sailing rope accents, weathered wood and a ship's bow centerpiece.

The recent introduction of Retail Site Intelligence (RSI), a store technology platform based on the ZigBee wireless standard and collaboratively released by Kroger, EInfochips and Wincor-Nixdor, reinforces the coming explosion of sensing technologies in retail.

Mountain View, Calif. -- IndoorAtlas Is releasing an indoor mapping application for the Apple iOS mobile operating system and licensing it to retailers. The software-only solution can provide accuracy within six feet inside any building without additional hardware. I

Sunnyvale, Calif. – Application support and maintenance (ASM) may hold potential to deliver $6.8 billion in savings to Fortune 2000 organizations. According to a survey of 300 U.S. and U.K. CIOs released by IT services provider HCL Technologies Ltd., ASM now accounts for 38% of large organizations’ overall IT budget each year.

With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology. As a leading company invested in delivering mobile ubiquity by integrating Bluetooth, Wi-Fi, NFC and QR, Mobiquity Technologies has release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ Bluetooth LE Beacon network.

iBeacons, the Apple iOS 7 technological feature that uses low-frequency Bluetooth transmissions to help mobile devices track their position relative to stationary beacons, are getting quite a bit of attention from retailers and the IT vendors who serve them. Each beacon has a unique ID that lets mobile devices tell different beacons apart.