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Google tops list of 10 most influential brands
New York -- Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.” The survey, which asked U.S. consumers to rate 100 leading brands on a wide variety of attributes, determined that the dimensions or factors that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and, presence.
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The Genius of Apple’s Store Patents
By Denise Lee Yohn, Deniseleeyohn.com
Apple has once again rewritten the rules of business. Its request to trademark the “Distinctive Design & Layout” of its stores has been granted by the U.S. Patent & Trademark Office. And so, as unconventional as it may seem, the Apple store’s distinctive minimalist design and Genius Bar service are now as protected as the rounded corners and user interface of the company’s mobile devices.